Essays about: "FACTORS THAT AFFECT brand MANAGEMENT"

Showing result 1 - 5 of 24 essays containing the words FACTORS THAT AFFECT brand MANAGEMENT.

1. 1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Sarah Keppler; [2023]
   Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

3. 2. Fröträdens överlevnad tre år efter skogsbranden i Västmanland 2014

   University essay from SLU/School for Forest Management

   Author : Daniel Söderberg; [2022]
   Keywords : tall; vitalitet; mortalitet; brand;

   Abstract : Efter den stora skogsbranden i Västmanland 2014 avverkades drygt 4 000 ha skog i området, varav fröträd friställdes på ca 150 ha. Tre år efter branden väcktes intresset för en inventering av dessa fröträd för att se var fröträd lämnats och vilken mängd de utgjorde avseende antal, volym och medelstam. READ MORE

4. 3. Viticulture in cold climate toward more sustainable wine production

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Noha Baraka Wadha; [2022]
   Keywords : viticulture; cold climate; sustainable viticulture; viticulture and climate change; sustainable challenges; fungi resistance; SWOT; Terroir;

   Abstract : This literature study investigates viticulture in a cold climate and how climate change could contribute to a more sustainable wine production. This study aims to investigate if wine production in cold climate regions could create a dynamic balance between productivity and the consumption of natural resources. READ MORE

5. 4. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

   University essay from Umeå universitet/Företagsekonomi

   Author : Annie Berg; Julia Swanemar; [2022]
   Keywords : Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

   Abstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE

6. 5. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Simon Nygren; Joel Lindahl; [2022]
   Keywords : Talent; talent management; talent pools; crisis; crisis effects; Covid-19 tourism; tourism; hospitality; tourism hospitality; employee turnover intention; employee commitment; employer attractiveness; employer branding;

   Abstract : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. READ MORE