Essays about: "FMCG Products"

Showing result 1 - 5 of 31 essays containing the words FMCG Products.

1. 1. Optimizing within the Supply Chain: A Mathematical Model for Inventory Optimization with respect to Demand Planning

   University essay from KTH/Matematisk statistik

   Author : William Bork; Martynas Giedraitis; [2023]
   Keywords : Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model; Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model;

   Abstract : This thesis examines how to design a mathematical inventory model for a ”Fast Moving Consumer Goods”-company (FMCG-company), which determines the optimal reorder point and order quantity such that the average inventory cost is minimized. The thesis was made in collaboration with a ”Software as a Service”- company which provided the data containing information about the products and inventory management of one of their customers, a FMCG-company. READ MORE

3. 2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

4. 3. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

5. 4. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

   University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

   Author : Víctor Benito Olmos; [2022]
   Keywords : Cosmetics; Salicylic acid; face cleanser; FMCG;

   Abstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE

6. 5. Taskfinder : Comparison of NLP techniques for textclassification within FMCG stores

   University essay from Uppsala universitet/Institutionen för elektroteknik

   Author : Julius Jensen; [2022]
   Keywords : LSTM; GRU; Text classification; RNN; Naive bayes;

   Abstract : Natural language processing has many important applications in today, such as translations, spam filters, and other useful products. To achieve these applications supervised and unsupervised machine learning models, have shown to be successful. The most important aspect of these models is what the model can achieve with different datasets. READ MORE