Essays about: "FMCG industry"

Showing result 1 - 5 of 26 essays containing the words FMCG industry.

  1. 1. Digitalization in the food industry : An exploratory study on how the digitalizationa affects the food industry in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim Bodeklint; William Unosson; [2019]
    Keywords : digitalization; FMCG; digital transformation; food industry; e-commerce; change; change management; omni;

    Abstract : Abstract Background – The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an issue that is unavoidable at some point in all industries and that companies must adapt in order to maintain their competitive position. READ MORE

  2. 2. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  3. 3. The Automatisation and Its Impact on the Swedish Labour Market : A Qualitative Study on how Automatisation within the Retail Market Contributes to the Job Polarisation in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Gustavsson; Sebastian Bhiladvala; Carl Larsson; [2018]
    Keywords : Automatisation;

    Abstract : The automatisation process that occurs within the Swedish retail market today is taking place at a higher rate than ever before. Previous research show how automatisation leads to both higher efficiency and productivity within the industry. READ MORE

  4. 4. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  5. 5. Digital Maturity & Operational Performance : A case study in the supply-chain of the Scandinavian FMCG industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gustav Johansson; Sofie Wilhelmsson; [2018]
    Keywords : Digital Maturity; Digital Transformation; Operational Performance; SCOR; KPI; Digital Mognad; Digital Transformation; SCOR; KPI;

    Abstract : Manufacturing companies are currently experiencing a digital transformation pressure as focus on concepts such as Industry 4.0 are growing. Industry 4.0 a concept inheriting, among other technologies, IoT, Cloud manufacturing and advanced analytics. READ MORE