Essays about: "FMCG industry"

Showing result 16 - 20 of 42 essays containing the words FMCG industry.

  1. 16. Digitalization in the food industry : An exploratory study on how the digitalizationa affects the food industry in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim Bodeklint; William Unosson; [2019]
    Keywords : digitalization; FMCG; digital transformation; food industry; e-commerce; change; change management; omni;

    Abstract : Abstract Background – The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an issue that is unavoidable at some point in all industries and that companies must adapt in order to maintain their competitive position. READ MORE

  3. 17. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  4. 18. RFID in the FMCG Market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rasmus Schaffert; Joakim Askling; [2019]
    Keywords : RFID; FMCG; Technology; Behaviour; Consumer;

    Abstract : As a result of digitalization, the food industry, along with the rest of the retail industry, faces many new challenges. With increased customer demand for sales and seamless experience through digital channels, larger companies, with a traditional store concept, need to adjust their business concept accordingly. READ MORE

  5. 19. The Automatisation and Its Impact on the Swedish Labour Market : A Qualitative Study on how Automatisation within the Retail Market Contributes to the Job Polarisation in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Gustavsson; Sebastian Bhiladvala; Carl Larsson; [2018]
    Keywords : Automatisation;

    Abstract : The automatisation process that occurs within the Swedish retail market today is taking place at a higher rate than ever before. Previous research show how automatisation leads to both higher efficiency and productivity within the industry. READ MORE

  6. 20. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE