Essays about: "FMCG industry"

Showing result 26 - 30 of 42 essays containing the words FMCG industry.

  1. 26. Lean Production & Sustainable Supply Chains in the Fast Moving Consumer Goods Industry

    University essay from KTH/Industriell produktion

    Author : Per Bondesson; Stefan Liss; [2016]
    Keywords : ;

    Abstract : The Fast Moving Consumer Goods (FMCG) industry consists of a large part of our daily purchases making it to an important industry for the society. Within every industry, operational control and supply chains are important success factors regarding efficiency and profitability. READ MORE

  3. 27. Perspectives on crowdsourcing : Can experiences in the food & beverage industry be transferred to the fashion industry?

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Emelie Hultberg; [2016]
    Keywords : crowdsourcing; fashion industry; food beverage industry; wisdom of crowds;

    Abstract : Crowdsourcing can today be found in practically any industry, but the extent to which it is used differ widely. A report from last year, published by the crowdsourcing platform eYeka (eYeka 2015b), shows that the fashion industry is among the industries using crowdsourcing the least. READ MORE

  4. 28. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dahl; Anna Johnsson; [2015]
    Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

  5. 29. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Katja Hein; Deike Bode; [2015]
    Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

    Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE

  6. 30. To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Carl-Jacob Lernäs; Fredrik Rister; [2015]
    Keywords : Product Launch; Swedish Retail Industry; FMCG; Retailer Acceptance; Relationship Marketing.;

    Abstract : In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. READ MORE