Essays about: "FMCG"
Showing result 21 - 25 of 88 essays containing the word FMCG.
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21. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE
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22. The Changing Face of Dairy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. READ MORE
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23. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE
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24. Trade wars, Brexit and Pandemics – A strategy for survival in a turbulent world : A case study on a global FMCG company
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : During the last decades, the world has become increasingly globalized, leading to an increased interdependence between nations. This development has given rise to an increased vulnerability to turbulence created by external events and made it even harder to find the right strategic fit while managing the trade-offs between global integration and local responsiveness. READ MORE
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25. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. READ MORE