Essays about: "FMCG"
Showing result 6 - 10 of 87 essays containing the word FMCG.
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6. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE
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7. Unwrapping Brand Activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE
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8. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser
University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematikAbstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE
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9. Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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10. Mapping of Material & Conversion Parameters of Packaging Production – Boardio®
University essay from Lunds universitet/Kemiteknik (CI)Abstract : With an increased demand for sustainable packaging solutions for the ever-growing FMCG market, fiber-based systems rise as an answer to phasing out plastics in packages and reducing the humanity’s climate footprint. However, constructing a packaging solution largely consisting of paperboard comes with its challenges, such as integrating functionalities in the anisotropic paperboard that formerly were provided by a fundamentally different materials with divergent mechanical properties, being isotropic polymers. READ MORE