Essays about: "Fabian Angard"

Found 1 essay containing the words Fabian Angard.

  1. 1. Utilization of Social Media within Product Development -an exploratory multiple case study of SMEs and their perception on the usability of social media in the product development process

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Angard; Fredrik Hillerström; [2012-07-16]
    Keywords : Customer interaction; Customer input; Open innovation; Product development; Stage-gate; Social media; SME; B2B; Sustainable innovation;

    Abstract : While social media is already widely adopted among firms within commercialization and marketing, it can also prove to be a useful tool in the process of product development in order to interact with customers and open up innovation efforts. Our qualitative multiple case study of SMEs within sustainable innovation aims to outline; if, how and why social media is utilized in their product development processes. READ MORE