Essays about: "Fabian Wendig"
Found 1 essay containing the words Fabian Wendig.
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1. Mind the gap: Bridging the Intention Behavior Gap of Physical Activity using Digital Technology : An explorative study how consumers are using digital technology and what drivers are influencing their behavior
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Even though the health benefits of regular exercises are common knowledge, a concerning trend of obesity due to a lack of physical activity in the population exists. As Digital Technology is largely adapted among consumers, the question is if and how it can be used as a tool to close the intention behavior gap concerning physical activity. READ MORE
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