Essays about: "Facebook ads"

Showing result 1 - 5 of 16 essays containing the words Facebook ads.

  1. 1. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  2. 2. I Want to Breathe You In : Data as Raw Commodity

    University essay from Konstfack

    Author : Aronsson Joakim; [2021]
    Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

    Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

  3. 3. Can fintech startups lower conversion costs with content marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pontus Lagerberg; Axel Wiorek; [2020]
    Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

    Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE

  4. 4. Keep calm and Die : Political satire in advertising, lessons from Slovakia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kristina Talabova; [2020]
    Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

    Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE

  5. 5. Facebook Eavesdropping Through the Microphone for Marketing Purpose

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap; Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Zerina Tulek; Louise Arnell; [2019]
    Keywords : Eavesdrop; microphone; advertisement; privacy.;

    Abstract : Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. READ MORE