Essays about: "Facebook ads"

Showing result 11 - 15 of 19 essays containing the words Facebook ads.

1. 11. Change of Purpose - The effects of the Purpose Limitation Principle in the General Data Protection Regulation on Big Data Profiling

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Hannes Westermann; [2018]
   Keywords : EU law; IT law; Artificial Intelligence; Big Data; Profiling; Big Data Profiling; Google; Facebook; GDPR; General Data Protection Regulation; Purpose Limitation; Further Use; Purpose Specification; Personal Data; Compatible Use; Machine Learning; Deep Learning; Law and Political Science;

   Abstract : Over the past few years, many companies have started to adopt Big Data technologies. Big Data is a method and technology that allows the collection and analysis of huge amounts of all kinds of data, mainly in digital form. Big Data can be used, for example, to create profiles of online shopping users to target ads. I call this Big Data Profiling. READ MORE

3. 12. Dynamic In-Game Advertising : How important is it that ads are dynamic and capable of changing?

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Ludvig Hansson; [2017]
   Keywords : ;

   Abstract : As the media habits of both men and women have changed new ways of delivering advertising have become available, and among these new methods is in-game advertising, and from in-game advertising a new form of game advertising grew: dynamic in-game advertising. Dynamic in-game advertising is simply in-game advertising that is capable of changing the content it displays. READ MORE

4. 13. Understanding the world through advertising

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Lili Sapi; [2017]
   Keywords : Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

   Abstract : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. READ MORE

5. 14. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Hegelund; Theodor Tell; [2017]
   Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

   Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

6. 15. Comparison of user and item-based collaborative filtering on sparse data

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Haris Adzemovic; Alexander Sandor; [2017]
   Keywords : ;

   Abstract : Recommender systems are used extensively today in many areas to help users and consumers with making decisions. Amazon recommends books based on what you have previously viewed and purchased, Netflix presents you with shows and movies you might enjoy based on your interactions with the platform and Facebook serves personalized ads to every user based on gathered browsing information. READ MORE