Essays about: "Facebook ads"

Showing result 16 - 19 of 19 essays containing the words Facebook ads.

  1. 16. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    University essay from SLU/Dept. of Forest Products

    Author : Herman Tunstig; [2017]
    Keywords : brand; branding; Facebook; low-involvement; social media; YouTube;

    Abstract : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. READ MORE

  3. 17. How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Eline Absillis; [2016]
    Keywords : ;

    Abstract : Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a new player, Instagram is quickly catching up to Facebook’s success with its native ads. Despite this, there is a scarcity in the amount of academic literature that explores the use of them. READ MORE

  4. 18. Factors influencing users' attitude towards display advertising on Facebook

    University essay from IHH, Marketing and Logistics

    Author : Ruxandra Halalau; Gustaf Kornias; [2012]
    Keywords : display advertising; social networking sites; Facebook; attitude; factors influencing attitude; students; online behavior;

    Abstract : Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. READ MORE

  5. 19. A new language in a new age? A case study of an authority's textual communication in a world of social media

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Daniel Berg; Ylva Källstedt; [2011]
    Keywords : ;

    Abstract : In  the  society  of  today  social  media  occupies  an  ever  increasingly  part  in  the  life  of  the  modern  man.  Social  media  has  become  a  common  tool  in  communicating  thoughts,  ideas  and  information  for  companies,  authorities  and  private  individu--‐  als  alike. READ MORE