Essays about: "Facebook ads"

Showing result 6 - 10 of 19 essays containing the words Facebook ads.

1. 6. Can fintech startups lower conversion costs with content marketing?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Pontus Lagerberg; Axel Wiorek; [2020]
   Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

   Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE

3. 7. Keep calm and Die : Political satire in advertising, lessons from Slovakia

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kristina Talabova; [2020]
   Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

   Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE

4. 8. Facebook Eavesdropping Through the Microphone for Marketing Purpose

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Zerina Tulek; Louise Arnell; [2019]
   Keywords : Eavesdrop; microphone; advertisement; privacy.;

   Abstract : Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. READ MORE

5. 9. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

6. 10. Sarcasm Detection with TensorFlow

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ludvig Persson; Jesper Larsson; [2018]
   Keywords : ;

   Abstract : Sentiment analysis is the process of letting a computer guess the senti- ment of someone towards something based on a text. This can among other things be useful in marketing, for example in the case of the computer figuring out that a certain person likes a certain product it can present ads for similar products to the person. READ MORE