Essays about: "Facebook essay"

Showing result 1 - 5 of 12 essays containing the words Facebook essay.

1. 1. GREEN SKEPTICISM : How green intentions can lead to brown choices

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Linnéa Lundin; [2021]
   Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

   Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

3. 2. The Controversy of Snape : A transactional reader response analysis of Severus Snape and why he divides readers of the Harry Potter book series

   University essay from Högskolan i Gävle/Engelska

   Author : Emma Östberg; [2020]
   Keywords : Severus Snape; Harry Potter; J.K. Rowling; Transactional Reader Response Theory; Reader Response Criticism; Louise Rosenblatt; Wolfgang Iser;

   Abstract : How can a character from a children’s book become so divisive that he causes arguments amongst adults? This essay uses transactional reader response theory to explain the reason why the character Severus Snape from the Harry Potter book series by J.K. Rowling is so controversial. READ MORE

4. 3. Who is really in power here : A critical discourse analysis on the Facebook discussion concerning the media representation of Greekazo in Malou Efter Tio

   University essay from Karlstads universitet

   Author : Thomas Forssell; Bjerkland Axel; [2020]
   Keywords : Critical Discourse analysis; Malou efter 10; Greekazo; Swedish rap; Moral Panic;

   Abstract : The purpose of this essay is to investigate the confrontation of the Facebook group that was developed in response to the interview with the rap artist Greekazo in Malou Efter Tio. The study investigates the research questions: How is the discursive practice of Facebook utilized to challenge a mainstream television production? How are the stereotypes of contemporary marginalized rap artists reproduced in the Swedish news media? Our key interest lies in the moment of conflict between a section of the public and a mainstream media organization where we discuss how the media representation of a Swedish contemporary rap subculture is confronted by a minority of people online. READ MORE

5. 4. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Simon Andersson; Gustaf Persson; [2019]
   Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

   Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

6. 5. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE