Essays about: "Facebook marketing"
Showing result 16 - 20 of 154 essays containing the words Facebook marketing.
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16. Why visit the arena? A quantitative study of Swedish consumers' intentions to attend the arena to watch football in Allsvenskan
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : To succeed as a sports organization the ability to draw spectators to the arena is vital. This thesis takes a closer look at Swedish football fans and investigates which factors that affect their intention to attend the arena to watch a football game in Allsvenskan. READ MORE
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17. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE
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18. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE
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19. GREEN SKEPTICISM : How green intentions can lead to brown choices
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE
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20. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE