Essays about: "Facebook marketing"
Showing result 21 - 25 of 154 essays containing the words Facebook marketing.
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21. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE
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22. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE
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23. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE
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24. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. READ MORE
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25. Influencers - a non-essential profession in society? : A discourse analysis of BBC News and The Guardian comment fields on Facebook
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : In today's media landscape, the boundaries between traditional media and digital media are intertwined. Thus, many news outlets can use social media platforms such as Facebook to share their articles to reach a larger audience. At the same time, it creates an opportunity for readers to interact with the articles by leaving a comment. READ MORE