Essays about: "Facebook"

Showing result 1 - 5 of 706 essays containing the word Facebook.

  1. 1. Digital Disconnection in Swedish News Media. A critical discourse analysis.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Hörstadius Lundblad Maia; [2021-07-27]
    Keywords : Digital disconnection; media representations; critical discourse analysis; political consumerism; social media;

    Abstract : The use of new information- and communication technologies, and social media platforms in particular, has rapidly increased from 2010-2012, when social media ‘boomed’ in Sweden. Thereafter, these platforms have become integrated in all aspects of everyday life – in the social as well as the functional, e.g. READ MORE

  2. 2. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Keywords : Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. POST-TRUTH IN THE PUBLIC SPHERE IN EUROPE: A Content Analysis of User-Driven Comments on COVID-19 Vaccination on Facebook

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Tsz-Wa Yip; [2021-06-28]
    Keywords : Post-truth; Vaccination; COVID-19; Truth Bubbles;

    Abstract : This thesis aims to analyse the presence of post-truth characteristics in the public sphere, using the case study of the highly debated COVID-19 vaccines in Europe. Since 2016, the concept of post-truth has received increased attention in academia, particularly around the intense polarization of issues such as partisan voting, climate change, and vaccination. READ MORE

  5. 5. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    University essay from Göteborgs universitet/Graduate School

    Author : Winny Apaza; Tasnim Jahan; [2021-06-23]
    Keywords : online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Abstract : MSc in Marketing and Consumption.... READ MORE