Essays about: "Factors affecting purchasing decisions"

Showing result 1 - 5 of 6 essays containing the words Factors affecting purchasing decisions.

  1. 1. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Keywords : ;

    Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

  3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  4. 3. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    University essay from Umeå universitet/Företagsekonomi

    Author : Annie Berg; Julia Swanemar; [2022]
    Keywords : Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Abstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE

  5. 4. Betalningsplaner vid virkesköp : förutsättningar, möjligheter och risker

    University essay from SLU/Dept. of Forest Products

    Author : Lars Hedlund Johansson; [2012]
    Keywords : skogsbeskattning; betalningsplan; virkesförsörjning; förskottslikvid; Sveaskog; forest taxation; payment plans; wood supply; pre-payment;

    Abstract : För att den svenska skogsindustrin även fortsättningsvis skall kunna bidra positivt till den svenska ekonomin så är virkesförsörjning till industrierna kritisk. Den svenska skogen ägs till 50 procent av privata skogsägare (Skogsstyrelsen, 2012). READ MORE

  6. 5. Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited

    University essay from Göteborgs universitet/Graduate School

    Author : Vinita Batra; Jessica Lister; [2010-06-16]
    Keywords : Value creation; Value communication; Price; Price wars; Factors of value; Leveraging values; Market share; Emerging market;

    Abstract : To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price is a significant factor affecting purchasing decisions but is considered to be of lesser importance for long-term commitments between firms where other factors of customer value play a greater role. READ MORE