Essays about: "Factors influencing users attitude towards display advertising on Facebook"
Found 1 essay containing the words Factors influencing users attitude towards display advertising on Facebook.
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1. Factors influencing users' attitude towards display advertising on Facebook
University essay from IHH, Marketing and LogisticsAbstract : Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. READ MORE
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