Essays about: "Factors which are influencing international marketing"
Showing result 1 - 5 of 8 essays containing the words Factors which are influencing international marketing.
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1. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE
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2. Factors influencing international students’ study destination decision abroad
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. READ MORE
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3. Factors influencing the choice of a bank : An international student perspective
University essay from FöretagsekonomiAbstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE
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4. Pets as Status Symbols
University essay from IHH, Marketing and LogisticsAbstract : According to Onkvisit and Shaw (1987), many products and possessions can be perceived as extensions of consumers' self-identity. Some consumers might even try to enhance their image through conspicuous or status consumption. According to Mosteller (2008), possessing a pet is closely related to the theory of the extended self. READ MORE
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5. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE