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Found 3 essays matching the above criteria.

  1. 1. The relationship between Fairtrade cities

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Erik Ramos Gonzalez; [2015]
    Keywords : Fairtrade; sustainability; environmental ethical consumption; political representation; quantitative analysis; Law and Political Science;

    Abstract : The idea of fair trade is still widely debated. Yet, cities have since 2001 been able to apply for a Fairtrade City certification. In Sweden the initiative has been active since 2006 and today has 65 of its 290 municipalities certified. Proponents claim a municipalities needs to be involved while detractors se the concept as market intervention. READ MORE

  3. 2. It’s Not Easy Being Fair: Promoting Sustainable Consumption as a Fairtrade City – the Case of Malmö

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Amy Chin; [2011]
    Keywords : Communication; sustainable consumption; Fair Trade; Fairtrade City; social marketing;

    Abstract : This case study sets out to gain an understanding of the complexities involved in promoting sustainable consumption by looking at Malmö Fairtrade City’s communication approach and the challenges it faces. Analyzing empirical data from in-depth interview and archival documentation, the results show that Malmö Fairtrade City uses a mix of multi-step and network approaches in its communication. READ MORE

  4. 3. Determinants of the demand for eco-labelled milk and fair trade coffee

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Cecilia Mannerbro; Gabriel Wallin; [2007]
    Keywords : Eco-labelled; Fairtrade; Demand; Signalling; Altruism;

    Abstract : This thesis examines the determinants of the demand for eco-labelled milk and fair trade coffee with regards to egoistic, altruistic and signalling of altruism motives as well as socio-economic background factors. A survey was conducted in Stockholm city generating 187 completed questionnaires. READ MORE