Essays about: "Fakhreddin Fakhrai Rad"

Found 2 essays containing the words Fakhreddin Fakhrai Rad.

1. 1. Limited upstream dyadic integration of the Supplier Relationship Management process within the construction equipment industry in Sweden : An analysis of the sub-process integration from the manufacturer’s perspective

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Fakhreddin Fakhrai Rad; Benoit Lebel; Bingzhou Wu; [2015]
   Keywords : Supplier Relationship Management process; integration; Supplier Relationship Management process integration; sub-process integration; integration obstacles; Construction Equipment industry; cross-case analysis.;

   Abstract : The supplier relationship manager is one of the eight business processes of Supply chain management. There have been many researches carried out about the supply chain processes integration. READ MORE

3. 2. “The role of country of origin and psychic distance on Swedish consumers´ perception of the quality of American, German and Japanese automobiles”

   University essay from Institutionen för marknadsföring (MF)

   Author : Fakhreddin Fakhrai Rad; Onur Izmir; [2013]
   Keywords : Country of origin; psychic distance; quality perception; physical quality; service quality; German; American and Japanese automobiles.;

   Abstract : In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: What is the national consumer perception towards German, Japanese and American automobile quality in Sweden? How do country of origin and psychic distance concepts determine consumer quality perception?To be able to answer questions above, we conducted qualitative and deductive approaches by means of focus group, and interview methods. The focus group consists of 6 members and 6 personal interviews were carried out in addition. READ MORE