Advanced search

Found 5 essays matching the above criteria.

  1. 1. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  2. 2. Stroop color coding and the relationship of personality in performance : An experimental study on Stroop color coding controlling for personality traits

    University essay from Linnéuniversitetet/Institutionen för psykologi (PSY)

    Author : Fanny Lundgren; Modin Håkansson Filip; [2019]
    Keywords : Personality; big six; Stroop color coding test; stress; coping; distraction.;

    Abstract : The Stroop Color coding and word test (Stroop, 1935) is a well-known phenomenon investigating cognitive inhibition, cognitive speed, attention and cognitive flexibility. The Stroop effect refers when processing a stimulus while being exposed to another stimuli simultaneous interfering with the first (Scarpina & Tagini, 2017). READ MORE

  3. 3. ROUTINES AND SOCIAL PRACTICE: A qualitative thesis about the relationship between societal actors and Unaccompanied Minor Asylum Seekers in Sweden

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Fanny Lundgren; [2018-03-14]
    Keywords : UMAS; Unaccompanied minors; Convention of the Rights of the Child; Mental Health; Critical Discourse; Analysis; Fairclough s three-dimensional model; Social Services; Migration Office; Police; Human Rights;

    Abstract : The purpose of the thesis was to: (1) Investigate if Sweden fails to fulfil the obligations as stated in article 3, 6, 22, 33 – 37 of the CRC (1989) concerning their treatment of UMAS in Sweden; (2) Investigate the perspective on UMAS as presented in the routines of relevant actors; (3) Investigate if there is an underlying discourse which affects the relevant actors; (4) Investigate how Maslows hierarchy of needs can explain that deviations and poor mental health in UMAS is a consequence of flaws within the system. Fairclough’s three-dimensional model was used to investigate if there was any underlying discourse which affected the societal actors and what perspective the relevant societal actors regarding UMAS. READ MORE

  4. 4. The Baltic States perception of Russia

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Fanny Lundgren; [2015]
    Keywords : Baltic States; Russia; perception of threat; securitization theory; conflict; peace- and development;

    Abstract : By using the securitization theory and looking at media as well as official documents of each of the Baltic States; this paper investigated how the Baltic States perceived Russia’s actions in Ukraine and if the three countries look at the situation differently. The key-word is perception. READ MORE

  5. 5. Deep brain stimulation of subthalamic nucleus and caudal zona incerta in patients with Parkinson’s disease: A perceptual study of effects on articulatory precision

    University essay from Logopedi

    Author : Fanny Lundgren; Johanna Qvist; [2013]
    Keywords : Articulatory precision; Parkinson’s disease; DBS; STN; cZi;

    Abstract : Abstract Background Deep brain stimulation (DBS) is a viable surgical treatment method for Parkinson’s disease (PD). It has positive effects on the classical motor symptoms, but effects on speech and voice are not equally beneficial. READ MORE