Essays about: "Farouk Tutu Madara"

Found 1 essay containing the words Farouk Tutu Madara.

  1. 1. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE