Essays about: "Fashion Magazines"

Showing result 1 - 5 of 36 essays containing the words Fashion Magazines.

  1. 1. Private Women with Public Opinions : Negotiating Gender in Early Modern Fashion Magazines

    University essay from Uppsala universitet/Historiska institutionen

    Author : Nele Popp; [2023]
    Keywords : gender perceptions; fashion magazines; public and private spheres; Habermas; female authors; late eighteenth century; early nineteenth century; gender roles;

    Abstract : This thesis researches the construction of gender ideals for the new Middle Class and women’s involvement in the same by analysing fashion magazines published in Germany and Sweden between 1786 to 1827 and 1818 to 1844, respectively. The analysis consists of two parts: first, the share of women’s involvement in the public sphere as defined by Habermas as well as the justification of the inclusion of female-written texts and second, the nature of gender ideals in relation to the separate spheres’ framework. READ MORE

  3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  4. 3. The Power of the Power Suit : How do the representations of women’s work in American Vogue reflect the changes in the female labour force participation rate from 1900 to 2020?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Mikaela Sasi; [2022]
    Keywords : Female Labour Force Participation Rate FLFP ; Fashion; Media Representation; United States; Economic History; Content Analysis; The Vogue Magazine; Business and Economics;

    Abstract : The increase in female labour force participation rate can be considered as the most significant labour market trend taken place over the last 120 years in the United States. However, despite the drastic increase, women’s labour participation has stagnated since the mid-1990s. READ MORE

  5. 4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  6. 5. Fashion Week: Lead or Be Led

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rasha Moulla; Viivi Hyvönen; [2020]
    Keywords : Fashion week; Copenhagen; Paris; Sustainability; Brand; Communication; Business and Economics;

    Abstract : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. READ MORE