Essays about: "Fashion Market Entry"

Showing result 1 - 5 of 15 essays containing the words Fashion Market Entry.

1. 1. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Greijer; Abdullah Smew; [2022]
   Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

   Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Mathilda Lyppert; [2021]
   Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

   Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

4. 3. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
   Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

   Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

5. 4. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

6. 5. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Malin Forsvall; Julia Jonsson; [2019]
   Keywords : Resilience; Entry Mode; South Korea; Swedish Fashion;

   Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE