Essays about: "Fashion business model"

Showing result 1 - 5 of 74 essays containing the words Fashion business model.

  1. 1. Remanufacturing business model experimentation in fashion and textiles : Learnings from a pilot project.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Caroline Hoehn; Laetitia Muriel Herzog; [2019]
    Keywords : Business Model Experimentation; Business Model Innovation; Circularity; Remanufacturing; Value Theory;

    Abstract : Adapting a circular system through business model experimentation can generate profit and sustainable growth for fashion firms. Business model experimentation explores novel opportunities to be at the forefront of transforming existing markets. READ MORE

  2. 2. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  3. 3. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

  4. 4. Shaping the Climate Action trajectory within the Fashion Industry : a case study of a Small Medium Sized Enterprise

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Marta Karen Kristjónsdóttir; [2019]
    Keywords : Sustainable Development; Paris Agreement; Climate Change; Climate Action Plans; Apparel industry; Value Chain Analysis VCA ; Life Cycle Assessment LCA ; Sustainable Global Value Chain SGVC ; Decarbonisation pathway; Fashion Industry Charter for Climate Action; UNFCCC; Pre-competitive; Collaboration; Traceability; Transparency; Multi-Stakeholder Agreements;

    Abstract : The apparel and footwear industry’s contribution to global greenhouse gas (GHG) emissions is one of the fifth largest per industry, equal to that of livestock, after electricity and heat, oil and gas, agriculture, and transportation (Ellen MacArthur Foundation, 2017). For industry-wide emissions reduction, investing in renewable energy and energy efficiency programs across highest impacting life cycle phases offer the most effective solution. READ MORE

  5. 5. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE