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  1. 1. How macro factors influence decision-making in the fashion industry value chain

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Johnsson; Roos Kramer; [2023-07-19]
    Keywords : ;

    Abstract : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. READ MORE

  3. 2. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  4. 3. Kan fast fashion bli hållbart? : en studie om samhällsstrukturers påverkan på omställningen mot en hållbar klädindustri

    University essay from SLU/Dept. of Economics

    Author : Anna Kivelä; Linnéa Thoresson; [2023]
    Keywords : Klädindustri; hållbar utveckling; cirkulära affärsmodeller; intressenter; strukturer; Clothing industry; sustainable development; circular business models; stakeholders; structures;

    Abstract : Klädindustrin är en av de produktionsgrenar som orsakar störst utsläpp och föroreningar i världen, vilket påverkar såväl de miljömässiga som sociala aspekterna. Omställningen inom denna bransch är därmed viktig för att framtida generationer och naturen inte ska behöva betala för den överkonsumtion som sker i världen idag. READ MORE

  5. 4. A contrastive study on the translation of hyphenated compounds in fashion writing

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Jennifer Tobiasson; [2023]
    Keywords : English; explicitation; fashion writing; hyphenated compounds; simplification; Swedish; translation; translation strategies; translation universals;

    Abstract : This study examines the translation of hyphenated compounds from English to Swedish in a non-fiction text about fashion. The translation is performed by the author of this study, which is important to keep in mind. READ MORE

  6. 5. Are you ready for a new (AI) colleague? : How the geopolitical and cultural contexts influence fashion retail managers’ decision-making process regarding adopting and implementing AI.

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Florence Mensah; Marina Lysikova; [2023]
    Keywords : AI technology; artificial intelligence AI ; digital transformation; IT innovation; cultural context; geopolitical context; AI adoption; AI implementation; fashion retail industry;

    Abstract : The rapid development of artificial intelligence (AI) has led to significant changes in the business environment and academic discussions. AI boosts productivity and positively impacts the competitive advantage of organisations. READ MORE