Essays about: "Fashion e-commerce"
Showing result 1 - 5 of 89 essays containing the words Fashion e-commerce.
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1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE
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2. Customer churn prediction in a slow fashion e-commerce context : An analysis of the effect of static data in customer churn prediction
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Survival analysis is a subfield of statistics where the goal is to analyse and model the data where the outcome is the time until the occurrence of an event of interest. Because of the intrinsic temporal nature of the analysis, the employment of more recently developed sequential models (Recurrent Neural Network (RNN) and Long Short Term Memory (LSTM)) has been paired with the use of dynamic temporal features, in contrast with the past reliance on static ones. READ MORE
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3. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE
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4. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE
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5. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE