Essays about: "Fashion e-commerce"

Showing result 1 - 5 of 49 essays containing the words Fashion e-commerce.

  1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  2. 2. Brand value of online fashion retailers in Bangladesh

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muhammad Muktadir Rahman; [2020]
    Keywords : Online fashion; fashion retailers; brand value; e-commerce.;

    Abstract : Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. READ MORE

  3. 3. Return Policies in the Online Fashion Industry : A quantitative study examining how environmental consciousness may affect consumers purchase intention

    University essay from Karlstads universitet; Karlstads universitet

    Author : Lise Hansen; Olivia Branö; [2020]
    Keywords : Consumer Environmental Awareness; E-commerce; Return policy; Purchase intention; Information Asymmetry; Justice theory; Environmental impacts; Return processes;

    Abstract : While the environment is continuously becoming increasingly acknowledged in modern society and e-commerce (i.e. internet commerce) within fashion is still a growing industry, there is a controversy that has begun to surface. READ MORE

  4. 4. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
    Keywords : e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

    Abstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE

  5. 5. Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Fatima El-khatib; Marta Myszka; [2020]
    Keywords : Consumer stereotype; shopping mall; place image; shopping experience; place attractiveness; retail; city center;

    Abstract : As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition. READ MORE