Essays about: "Fashion firms"

Showing result 11 - 15 of 62 essays containing the words Fashion firms.

1. 11. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Josefa Hofmann; Rena Ajalova; [2022]
   Keywords : Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

   Abstract : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. READ MORE

3. 12. Logistics outsourcing for small e-commerce companies: A study based on ACQUO of Sweden

   University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

   Author : Mireille Magnusson Vega; [2021]
   Keywords : OutsourcingTPL 3PL Third party logisticsSmall e-commerce companiesFashion industryRisks within outsourcing;

   Abstract : Logistics outsourcing can be used as a strategy for companies that attempt to solve internal issues and/or improve their businesses enhancing their competitiveness. Such strategy is not limited only for large firms, even small companies have possibilities to implement it. READ MORE

4. 13. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
   Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

   Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

5. 14. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

   University essay from Göteborgs universitet/Graduate School

   Author : Cajsa Holm; Arlinda Pllana; [2020-06-22]
   Keywords : Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

   Abstract : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. READ MORE

6. 15. Motivations for engagement in environmental inter-firm alliances in the Swedish fashion and textile industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pauliina Perkiö; Sophie Frieauff; [2020]
   Keywords : Environmental alliance; Environmental collaboration; Networks; Inter-firm collaboration; Fashion industry;

   Abstract : The fashion and textile industry is publicly seen as one of the most environmentally unsustainable industries in the world. Due to its complex and highly dispersed value chain, a collaborative effort is needed in order to lower the industry's environmental pollution. READ MORE