Essays about: "Fashion firms"

Showing result 16 - 20 of 62 essays containing the words Fashion firms.

1. 16. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Asif; Moen Asif; [2020]
   Keywords : Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

   Abstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE

3. 17. Sustainable Business Model Innovation in Practice : An exploratory case study of a traditional clothing retail company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Lisa Krondahl; [2020]
   Keywords : Sustainable Business Model Innovation; Sustainable Business Model; Fashion Retail Industry; Sustainable Competitive Advantage.; Hållbar affärsmodellsutveckling; Hållbar affärsmodell; Modeindustri; Hållbar konkurrensfördel;

   Abstract : Our world is rapidly being redefined by digitalization and disruptive innovations such as changing customer preferences, demographical shifts, and by putting tremendous environmental pressure including scarce resources and a contribution to climate change. Change under these circumstances often brings traditional business models to lose their competitive edge and in the end fail. READ MORE

4. 18. Customer’s Understanding of Fast Fashion Firm’s Sustainability Work

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Linnea Lång; Sara Forsberg; [2020]
   Keywords : Sustainable Development; Corporate Social Responsibility CSR ; Sustainability Reporting; Business Ethics; Sustainable Customer Behaviour;

   Abstract : In today's society, the levels of consumption are higher than ever, and we live in an era where sustainable development needs more attention. Fast fashion firms, in particular, have a negative impact on the situation, and customer’s consumption of clothes has resulted in several threats for the planet. READ MORE

5. 19. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
   Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

   Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

6. 20. Remanufacturing business model experimentation in fashion and textiles : Learnings from a pilot project.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Caroline Hoehn; Laetitia Muriel Herzog; [2019]
   Keywords : Business Model Experimentation; Business Model Innovation; Circularity; Remanufacturing; Value Theory;

   Abstract : Adapting a circular system through business model experimentation can generate profit and sustainable growth for fashion firms. Business model experimentation explores novel opportunities to be at the forefront of transforming existing markets. READ MORE