Essays about: "Fashion independent retailers"

Showing result 1 - 5 of 6 essays containing the words Fashion independent retailers.

  1. 1. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
    Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

    Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE

  3. 2. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

    University essay from

    Author : Carl Eliasson Sternås; Otto Kamne; [2018]
    Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

    Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

  4. 3. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kristin Schröder; Saskia Pietralla; [2018]
    Keywords : Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Abstract : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. READ MORE

  5. 4. CSR in Practice

    University essay from Akademin för textil, teknik och ekonomi

    Author : Claudio Meidler; [2015]
    Keywords : CSR; Sustainability; Human Development; Human Rights; Working Conditions; H M; Bestseller; Bangladesh;

    Abstract : Purpose – The purpose of this work is to examine the actual CSR situation in low wage countries of the textile industry and to identify obstacles and suggestions for improvements of the working conditions. In order to achieve that approach, different sources and various articles, magazines, books and related websites are being researched to get a wide range of information and to avoid a partial reflection. READ MORE

  6. 5. Customer relationship management in a fashion independent retailer environment; Operationalization and Application

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ALI FARHAN; MANCINI BASTIEN; [2014]
    Keywords : Fashion independent retailers; customer relationship management; customer relationship; brand community; consumer; community; knowledge sharing; relationship building; community building; postmodernism; tribal marketing; people-to-people; service; dominant logic;

    Abstract : The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. READ MORE