Essays about: "Fashion"

Showing result 1 - 5 of 1462 essays containing the word Fashion.

  1. 1. A Must or a Will? A study of the motives behind fashion retailers’ engagement in welfare projects in Bangladesh

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Iris Ekman; Karin Lindqvist; [2022-02-16]
    Keywords : Fashion industry; CSR; welfare projects; push factors; pull factors;

    Abstract : Fashion retailers operate in an industry characterized by outsourced production in countries with poor living and working conditions. The low control that consequently follows, is a challenge for fashion retailers to handle. In the past decade, awareness of the prevailing circumstances in the production countries has increased. READ MORE

  3. 2. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  4. 3. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  5. 4. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  6. 5. Is visual consciousness graded? : A comparison of conscious detection and identification

    University essay from Högskolan i Skövde/Institutionen för biovetenskap

    Author : Josef Gravenfors; [2022]
    Keywords : Visual awareness; levels of processing; graded consciousness; detection; identification;

    Abstract : A current controversy in the science of visual consciousness is whether conscious awareness of a stimulus emerges gradually or appears directly in an all-or-none fashion. Windey et al. READ MORE