Essays about: "Fashion"

Showing result 16 - 20 of 1636 essays containing the word Fashion.

1. 16. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

3. 17. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
   Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

   Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

4. 18. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Felicia Marholeva; Marko Pusic; [2023]
   Keywords : Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

   Abstract : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. READ MORE

5. 19. Dating of fashion plates (1820-1880) using transfer learning : Recognition of the year of origin of fashion plates

   University essay from Jönköping University/Jönköping AI Lab (JAIL)

   Author : Magdalena Dobrzańska; [2023]
   Keywords : ai; fashion history;

   Abstract : Fashion history is an integral subfield of history as a whole. Fashion plates provide important evidence of what fashion once looked like and as such are a valuable window into the lives of the people in ages past. READ MORE

6. 20. Strategies for economic and environmental value creation in the business model of sustainable companies : A focus on slow fashion companies

   University essay from Linköpings universitet/Företagsekonomi

   Author : Jocelyn Perrinel; [2023]
   Keywords : ;

   Abstract : .... READ MORE