Essays about: "Fast Moving Consumer Goods FMCG"

Showing result 1 - 5 of 24 essays containing the words Fast Moving Consumer Goods FMCG.

  1. 1. Preventive actions to eliminate supply chain losses in Kraft Heinz Company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Gkiolia; [2019]
    Keywords : Supply chain; Supply chain losses; Preventive actions; MOQ Flexibility; Process standardization; excess production; FMCG company; Försörjningskedja; Förluster i leveranskedjor; Förebyggande åtgärder; MOQ flexibilitet; processtandardisering; Överproduktion; FMCG-företag;

    Abstract : The purpose of the presented project is to eliminate the supply chain losses in Kraft Heinz Company through preventive actions. The two points that the current thesis will focus on are the prevention of excess production and the elimination of MOQ (Minimum Order Quantity) issues that contribute to supply chain losses. READ MORE

  2. 2. Monitoring inventory pressure in a FastMoving Consumer Goods system

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Olof Holmberg; Hampus Österlind; [2019]
    Keywords : Fast-Moving Consumer Goods; Food retail; Inventory management; Inventory pressure; Performance measurement; Regression analysis; Snabbrörliga konsumentvaror; Livsmedelshandel; Lagerhantering; Lagertryck; Mätetal; Regressionsanalys;

    Abstract : Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. READ MORE

  3. 3. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE


    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Keywords : FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Abstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE

  5. 5. Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emelie Cheng; Nadia Khan; [2017]
    Keywords : Social media advertising; Brand-generated content; Consumer-generated advertising; Trust; Purchase intention; Fast-moving consumer goods;

    Abstract : This thesis studies how trust in two different types of social media advertising, brand-generated content (BGC) and consumer-generated advertising (CGA), influence Millennials purchase intention towards brands in the fast-moving consumer goods (FMCG) industry. The phenomenon of CGA has caught researchers’ interest since it is believed to influence consumers’ purchase intention by affecting their trust in the advertising. READ MORE