Essays about: "Favorite sports"

Showing result 1 - 5 of 6 essays containing the words Favorite sports.

  1. 1. Die-hard fans or double agents? : A quantitative study on esports fandom in Counter-Strike: Global Offensive (CSGO)

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jakob Hammarskjöld; [2020]
    Keywords : esports; esports fans; team identification; fan loyalty; sports marketing;

    Abstract : Esports has during the 21st century developed from an overlooked subculture into a billion-dollar industry. Across the globe, teams are competing in tournaments with large prize pools, cheered on by devoted fans. Despite this impressive scenery, there is still little knowledge on these teams and their fans. READ MORE

  3. 2. "We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Teemu Pynnönen; [2018]
    Keywords : Organizational image management; social identity theory; social media; sports industry; sports organizations; sports fans; Swedish Hockey League;

    Abstract : This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. READ MORE

  4. 3. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  5. 4. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Bernhard Böhm; [2014]
    Keywords : sponsorships; rivalry affiliation; fan identification; image transfer; negative spill-over effects;

    Abstract : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. READ MORE

  6. 5. Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements

    University essay from IHH, Företagsekonomi

    Author : Pentti Nieminen; [2012]
    Keywords : ;

    Abstract : Introduction  The use of social media has been increasing enormously during the past years. Busi-  nesses have realized the importance of being present in social media, like Facebook,  but purposes for utilizing it vary widely among academics as well as among the prac-  titioners. READ MORE