Essays about: "Felicia Ståhl"
Found 1 essay containing the words Felicia Ståhl.
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1. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE
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