Essays about: "Felicia Sylvendahl"
Found 3 essays containing the words Felicia Sylvendahl.
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1. How Real-Time Marketing Affects Social Media Engagement
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. READ MORE
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2. City Branding : - What do you expect?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. READ MORE
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3. The influence of logos on the consumer’s perception of the brand personality
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE