Essays about: "Feline Carbone"

Found 1 essay containing the words Feline Carbone.

  1. 1. Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katharina Netek; Feline Carbone; [2020]
    Keywords : Heritage brands; Luxury fashion brands; Brand rejuvenation; Millennials; Brand identity; Business and Economics;

    Abstract : Thesis purpose: The aim of this study was to examine whether German Millennials are in favor of rejuvenation practices of heritage luxury fashion brands or if such actions instead lead to negative associations, as they tend to ignore the heritage aspect. Methodology: Following a relativist ontology, this research is guided by a social constructionist position, which allows a deep understanding of Millennials’ opinions. READ MORE