Essays about: "Felix Ahl"

Found 2 essays containing the words Felix Ahl.

  1. 1. The Car Industry's Change in the Last Decade - A case study on consumer and dealer behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2014]
    Keywords : Original Equipment Manufacturer; consumer behavior; car buying process; car selling process; car industry;

    Abstract : During the last decade the number of visits an average car buyer makes to car retailers has drastically decreased from five (in 2005) to 1.3 (in 2013). Currently, there is no academic research as to why this change has occurred. READ MORE

  3. 2. Pricing as an Organizational Process - A case study on organizational characteristics affecting the pricing process

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2012]
    Keywords : Pricing Process; Pricing Strategy; Organizational Structure; Decision-making;

    Abstract : For a long time there has been a gap between the performed research and what companies experience with respect to pricing processes. Currently, there is no extensive research in the subject; still many companies are working with the problem, both directly and indirectly. READ MORE