Essays about: "Felix Johnson"

Found 2 essays containing the words Felix Johnson.

  1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  3. 2. UberPOP and EU Internal Market Law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Felix Johnson; [2016]
    Keywords : EU law; Internal Market law; Sharing economy; Online platforms; Uber; UberPOP; Law and Political Science;

    Abstract : To share belongings between friends is a common phenomenon. However, sharing as a business trend or even an economic system, in which unfamiliar individuals share assets and skills via online platforms, usually for a fee, is a newer phenomenon. The economic system is generally called “the sharing economy” or “collaborative consumption”. READ MORE