Essays about: "Femvertising"

Showing result 11 - 15 of 26 essays containing the word Femvertising.

1. 11. More Skilled and Aware: How Non-Stereotyped Occupational Gender Portrayals Impact Cognitive Performance and Judgements of Competence

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gisela Gardelius; Hanna Kopelman; [2021]
   Keywords : Advertising; Femvertising; Gender Stereotypes; Dunning-Kruger Effect; Performance Estimates;

   Abstract : This research investigated whether non-stereotyped occupational gender portrayals in advertising can impact men and womens' cognitive performance and ability to form accurate judgements of competence. T-test revealed that this may well be the case, although the effects varied between genders. READ MORE

3. 12. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

4. 13. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Patricia Agudelo; [2020]
   Keywords : Femvertising; Feminist Critical Discourse Analysis; Hegemonic masculinity; Multimodal Discourse Analysis; P G; Power; Foucault.; Social Sciences;

   Abstract : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. READ MORE

5. 14. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Frida Nyström; Mimmi Forsberg; [2020]
   Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

   Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

6. 15. Mundane Resistance to Feminism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofie Tersmeden; Frida Andersson; [2020]
   Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

   Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE