Essays about: "Fenty Beauty"
Found 2 essays containing the words Fenty Beauty.
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1. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. READ MORE
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2. Can Postcolonialism and Neoliberalism Reveal All? : Understanding Celebrity Humanitarianism through a Case Study on Rihanna and Fenty Beauty
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Celebrity humanitarianism has become a notable field of research within Communication for Development. Largely built around case studies of individual celebrities engaging in the development and humanitarian fields, mostly postcolonial and neoliberal critique has been put forth regarding the effects of such engagements. READ MORE