Essays about: "Field hockey"

Showing result 1 - 5 of 13 essays containing the words Field hockey.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  3. 2. Why do Women's Hockey Players Choose to Dropout from Ice Hockey? A Thematic Analysis

    University essay from Högskolan i Halmstad

    Author : Albin Werner; [2021]
    Keywords : Interpersonal Constraints; Intrapersonal Constraints; Leisure Constraints Theory; Self-Determination Theory; Structural Constraints; Thematic Map; Interpersonliga begränsningar; Intrapersonliga begränsningar; Fritidsbegränsningsteori; Självbestämningsteorin; Strukturella Begränsningar; Tematisk Karta;

    Abstract : The purpose of the study was to thematically map and describe what motives and factors previous ice hockey women experienced as contributing to their dropout from ice hockey. The study involved 15 interviewees; women aged 17–42 (M = 23.3 SD = 6,8) where all participants previously played ice hockey but have now chosen to quit. READ MORE

  4. 3. Sport migration in a Global World: A Case study of Lithuanian Swimmers migration to the United States

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Ignas Vaičaitis; [2021]
    Keywords : Migration; swimming; Lithuania; The United States; Collegiate sports;

    Abstract : In this master's thesis, I studied the migration of Lithuanian swimmers to the United States. This study covered the period from 1990 when Lithuania regained its independence from the Soviet Union to 2004 when it joined the European Union and opened up to the free labor market movement. READ MORE

  5. 4. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Zimon Karlsson; Gustav Carlsson; [2020]
    Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

    Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

  6. 5. Concussions amongst youth ice hockey players : A retrospective survey in Västerbotten and Västernorrland amongst teenagers 13-15 years of age

    University essay from Umeå universitet/Avdelningen för idrottsmedicin

    Author : Amanda Mattsson; [2020]
    Keywords : Adolescents; Brain Injury; Hjärntrappan; Questionnaire;

    Abstract : Sports-related concussions are one of the most complex injuries in the sports medicine field since head traumas are hard to recognize, discover and manage. Adolescent brains are under development and therefore more sensitive to concussions. READ MORE