Essays about: "Filip Jönne"
Found 1 essay containing the words Filip Jönne.
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1. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE
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