Essays about: "Filip Jönne"

Found 1 essay containing the words Filip Jönne.

  1. 1. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Jönne; Conrad Walz; [2020]
    Keywords : Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

    Abstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE