Essays about: "Filipe Miguel Álvaro De Lima"

Found 1 essay containing the words Filipe Miguel Álvaro De Lima.

  1. 1. The State of QR codes : A qualitative research on Swedish premium fashion brands

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Filipe Miguel Álvaro de Lima; [2012]
    Keywords : QR codes; CRM; brand awareness; mobile marketing;

    Abstract : Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market . READ MORE