Essays about: "Filippa Bäckegren"

Found 1 essay containing the words Filippa Bäckegren.

  1. 1. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
    Keywords : e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

    Abstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE