Essays about: "Filippa Bäckegren"
Found 1 essay containing the words Filippa Bäckegren.
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1. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE
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