Essays about: "Filippa Granting"
Found 1 essay containing the words Filippa Granting.
-
1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE
Result pages:
1