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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Effectively Communicating Biodiversity Loss Through Audiovisual Stories

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Susan Rozema; Jannika Katharina Nowak; [2021]
    Keywords : communication; biodiversity loss; conservation; audiovisual stories; short-format videos;

    Abstract : Communication about biodiversity loss is insufficient and audiovisual stories can help to effectively communicate the problem. This research developed the optimum communication criteria for communicating effectively about biodiversity loss through audiovisual stories. READ MORE

  3. 2. Tall Tales : Ancestry and Artistry of Vertical Video

    University essay from Stockholms universitet/Filmvetenskap

    Author : Mats Ulenius; [2018]
    Keywords : vertical video; portrait mode; media archaeology; history of film style; shot composition;

    Abstract : Since the beginning of the 2010’s, consumers have increasingly picked up the habit of using smartphones to shoot and watch video in portrait mode – vertical video. The format has also spread to professional film making in the form of advertising, fiction film and other genres produced for viewing on vertically oriented screens – especially smartphone screens. READ MORE

  4. 3. The power of experiences

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annemette Tolstrup Laursen; [2017]
    Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

    Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE

  5. 4. Management of Uncertain Resources in Film Festival Organisations : a first European Picture

    University essay from Umeå universitet/Företagsekonomi

    Author : Susan Jane Weeks; Francesca Clotilde Scialdone; [2017]
    Keywords : Project Management; Film Festivals; Uncertain Resources; Cultural Projects;

    Abstract : Purpose – The purpose of this thesis is to investigate how film festivals use project management techniques to manage uncertain resources. Design/methodology/approach – Fourteen case studies are used to explore the project management techniques used by film festivals across Europe. READ MORE

  6. 5. Communication, Diversity and Internationalism. A Comparative Analysis of Gothenburg International Film Festival and Clandestino Festival from a PR perspective

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : BARBARA MAJSA; [2014-07-01]
    Keywords : ;

    Abstract : Even though the number of research on – music and film – festivals is increasing, there are fields such as the use of social media that are still waiting to be explored. Nowadays festival organisers are able to communicate with their audiences all year long thanks to the technological advancement of the 21st century and can easily set agendas and promote certain topics or countries on their Facebook and Twitter pages. READ MORE