Essays about: "Fitness Discourse"

Found 5 essays containing the words Fitness Discourse.

  1. 1. Fitness ideal, how does it work? : A multimodal critical discourse analysis of how male fitness body ideal is communicated on Instagram.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Sustainable Societies (SUS)

    Author : Hasib Zolic; [2022]
    Keywords : masculine; social media; body ideal; ideal; norms; discourse; cda; mcda; cds; semiotic; fitness;

    Abstract : Fitness is considered as a diverse spectrum and the society surrounding it is considered to be in constant flux. There are few male fitness influencers on Instagram acting as mass mediums communicating their daily lives in front of a mass of followers. READ MORE

  2. 2. Fitness Discourse on Instagram: A Corpus Linguistic Analysis

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ioanna Karageorgou; [2020]
    Keywords : Corpus Linguistics; Discourse Analysis; Fitness Discourse; SNS; Instagram; female perspective;

    Abstract : Fitness relates to several life aspects, such as health and exercise. Because of its vast popularity, it is often referred to as a ‘fitness trend’ where the body has a central role. READ MORE

  3. 3. The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Damir Grande; [2019]
    Keywords : strategic communication; personal branding; authenticity; Foucault; Bourdieu; Instagram; Social Sciences;

    Abstract : This study employs a combined framework of Bourdieusian field analysis and Foucauldian discourse analysis to examine discourses and relations of power pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on different levels of popularity. READ MORE

  4. 4. Women’s experiences of gender-based barriers and stereotypes in bodybuilding as a masculine sport in Poland

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Kaja Daroszewska; [2018-06-27]
    Keywords : Gender; Poland; women bodybuilding; stereotypes;

    Abstract : The aim of this thesis is to study gender-based barriers and stereotypes that influence women in masculine sports taking bodybuilding as an example and analyzing four interviews by using a feminism perspective and professional discourse analysis. In terms of methodology it applies narrative writing, interviews, analysis and professional discourse analysis from female bodybuilding athletes and autoethnography. READ MORE

  5. 5. Hard Body 2.0 The Construction of the Fitness Subject: An Analysis of Swedish Fitness Blogs

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Greta Bladh; [2014]
    Keywords : discourse; health; virtual ethnography; fitness; habitus; Social Sciences;

    Abstract : Through conducting a discourse analysis of Swedish fitness blogs, aided by the theoretical framework of Michel Foucault in terms of technologies of the self, and the concept of habitus as it is explained by Pierre Bourdieu, as well as a critical perspective concerning the morals of health, I’ve investigated how human beings engage and negotiate discourse and social structure through writing practices mediated through cyberspace. The results indicated that the fitness field is a field of possibilities, and that it is through agency that discourse and social structure come in to play, and thus it is through agency that different practices of appropriating fitness and health were displayed, signifying that the fitness subject is heterogeneously constructed. READ MORE